About

The software one tour company built to run its own days.

FleetDesk is dispatch software for tour operators, and it did not start as a product. It started because a working tour operator could not find anything that matched how the work actually arrives, and ended up writing its own.

Every booking platform assumes the same shape: you publish a departure at a fixed per-seat price and strangers click buy. That works for a zip line. It does not describe a family messaging you on a Tuesday asking what you could do for six people on Saturday, which is how a private tour actually starts.

The dispatch software that does understand vehicles has the opposite problem. It is written for chauffeurs, limos, shuttles and medical transport: a known trip from A to B at a known price. Search those products for the words tour, sightseeing, itinerary or guide and you will not find them. So tour operators end up running the business on a spreadsheet, a phone and a group chat.

We did too, for years, and then we built the thing we needed: the enquiry, the quote, the deposit, the van, the driver, the run sheet, the balance. It ran a real operation's real days before it was ever shown to anybody else.

It is deliberately not everything. FleetDesk covers the enquiry, the quote, the deposit, the day, the vehicle, the driver, the guest and the money, and then it stops. No tax engine, no marketplace, no AI writing to your customers. A tour operator is better served by twelve things that hold up on a bad Saturday than by thirty that hold up in a demo, and the short list is why each of these is finished to the point where you can run a real week on it.

Niagara Falls from the Canadian side on a summer morning
The stretch of road the operation that built FleetDesk works most days.

Who built it

Max, founder and tour operator

Max has run tours for three years and built websites and run marketing for fifteen. FleetDesk started as the software he wrote to get his own Saturdays under control: the enquiry that lands on Tuesday, the deposit, the van, the driver, and the guest standing on a kerb at eight in the morning. He built it because the tools he could buy were shaped like a checkout, and his business is shaped like a conversation.

He answers hello@fleetdesk.co and he writes the blog.

Where we actually are

Nobody is paying for this yet.

Which is why there are no testimonials on this website, no star ratings, no logo wall and no customer count. There is nothing honest to put in one, and a vague claim in place of a real one is worse than silence.

What we can prove

That FleetDesk is built for tour work specifically. Open the trial and there is a tours catalog with your own tour names in it, a quote-first flow, a guest ticket and a driver run sheet. That is checkable in about thirty seconds and it does not need anyone else to vouch for it.

What we cannot

That other operators love it, that it saved anyone a stated number of hours, or that it scales to fifty vehicles. When those are true there will be a name and a face attached to them.

So the trial is the pitch

14 days, no card, no call, no demo you have to sit through. Put a real week in it. If it is not obviously better than the spreadsheet, it has failed and you have lost nothing.

How it is built

Three commitments, all of them checkable.

No commission, ever

A flat monthly subscription is the only thing FleetDesk charges. It does not sit between you and your customer’s money, so there is no checkout for it to take a percentage of.

Your customers stay yours

FleetDesk never emails your customers on its own behalf, never markets to them, and is not a marketplace. The pages they see carry your name and your logo, not ours.

Nothing half-finished ships

A feature counts as done when it holds up on your first day with an empty account, on the day something goes wrong, and on a phone at the side of a road. Until it does all three it is not on the list and it is not on this website, so what you find in the trial is what you get in August.

Be the operator who tells us what is wrong with it.

Early is the one time your opinion changes the product. 14 days free, no card.